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When it comes to maintaining healthy, defined curls, a personalized hair care regimen is essential. Curly and coily hair (types 3A-4C) thrives on moisture, balance, and consistent care. Understanding your...

The holiday season is right around the corner, and that means one of the most anticipated shopping events of the year is almost here—Black Friday! It’s the perfect time to...

As the leaves start to change and the temperature cools down, your natural hair routine needs a bit of a seasonal adjustment. Fall weather can bring challenges like dryness, breakage,...

You walk into the shampoo and conditioner aisle of your favorite store and are greeted by a wall of countless brands and hundreds of options to choose from. How do...

Thinking about scheduling an appointment for a hair straightening treatment but not sure what to expect? Want to straighten your hair but not sure how to go about it? AFAM...

Many people with natural hair choose to use heat tools. Though there are many benefits to heat styling tools, improper and excessive usage can cause hair damage and dryness. When...