When culture, community, and college pride collide, something truly beautiful unfolds. This year, that magic illuminated the 2025 Detroit Football Classic hosted at Ford Field, where AFAM Concept Inc. proudly stood as the exclusive beauty sponsor, showcasing the cherished brands Queen Helene and Hawaiian Silky. The moment grew even more special with a social media announcement from Detroit Lions NFL Linebacker Derrick Barnes, revealing AFAM Concept’s exclusive beauty sponsorship for the event, harmonizing the realms of professional sports, beauty, and HBCU pride.
For decades, the Detroit Football Classic has represented more than just a competition between two Historically Black Colleges and Universities; it serves as a cultural homecoming. It’s a celebration of excellence, legacy, and the powerful connections within the HBCU community. This annual weekend unites alumni, students, and supporters for an unforgettable experience filled with football, fellowship, tailgating, music, and pride.
This year’s classic showcased Central State University and Kentucky State University, both steeped in HBCU history and tradition. Amid the vibrant energy of marching bands, food trucks, and school colors dancing in the air, AFAM Concept Inc. elevated the celebration with the AFAM Beauty Suite, an immersive experience that brought beauty and self-care to the heart of tailgating culture.
Under the bright Detroit sky, attendees enjoyed complimentary hairstyling sessions using signature products from Queen Helene and Hawaiian Silky. From moisturizing curls to defining edges, guests left feeling empowered as they learned about products that have become staples in hair care over generations. The suite transformed into a space of beauty, empowerment, and community.
To spark the weekend’s festivities, AFAM’s dedicated staff curated welcome bags for the football teams and auxiliary organizations of Central State University and Kentucky State University. Each bag brimmed with the brands’ most sought-after products because representing your school means doing so with confidence, great hair, and exceptional products.
Both universities engaged in AFAM Concept’s Detroit Football Classic Brand Ambassador Program, where student representatives became the vibrant faces of Queen Helene and Hawaiian Silky for the weekend. Ambassadors created lively social media videos sharing their favorite products, coupled with spirited tributes to explain why their HBCU is truly the GOAT.
From the initial tailgate to the final whistle, AFAM Concept Inc. beautifully reminded everyone that beauty and culture are integral to the HBCU experience. AFAM Concept’s presence at the Detroit Football Classic transcended product promotion, it was about uplifting a community, honoring traditions, and celebrating the beauty of unity.
As the cheers echoed and the crowd started to disperse, one truth remained clear: AFAM Concept Inc., along with Queen Helene and Hawaiian Silky, didn't just sponsor the Detroit Football Classic; they became a vital part of its legacy.
(PHOTOS BY: BREAKTHROUGH MEDIA GROUP)