News

As a stylist, you know that cleansing and conditioning are the foundation of every great hairstyle. Whether you are preparing hair for a style service, repairing dry curls, or maintaining...

Embrace Your Best Curls Yet: The Ultimate Guide to the Leisure Curl Coconut Oil Collection Hey beautiful! If you are on the hunt for curl care that actually works, hydrating,...

You walk into the salon, a vision in your mind, maybe a sleek bob, a bold color, a soft twist-out that speaks to the queen you are. But sometimes, the...

There’s something deeply magical about curls; their bounce, their rhythm, the way they catch light and movement. But curls also come with a challenge: because of their shape, natural oils...

When culture, community, and college pride collide, something truly beautiful unfolds. This year, that magic illuminated the 2025 Detroit Football Classic hosted at Ford Field, where AFAM Concept Inc. proudly...

Finding the right gel for your curls can feel overwhelming, but the key is knowing your curl type and matching it with a formula that supports your hair’s unique needs....